MDT Logo and Window Signage

2026 was a big year and a big move for Minnesota Dance Theatre. MDT needed updated logo, brand identity, signage that aligned with their new leadership and new studio location.

For their logo design, we were particularly inspired by an older MDT logo from the late 70s that had been long abandoned. The clean sans serif direction with a retro lilt was exactly what the team wanted with their updated branding. With stronger directional alignment and some angular tweak to individual characters, we landed exactly where we wanted to with the new logo.

With this groundwork in mind, we decided window vinyl would work best for the signage. This was an exciting challenge to work in large-format signage that beckons people in and welcomes all to MDT’s studio grand opening.